My name is Ross Ferguson and I love combining my passions for climbing and working with wood.
In 2008, I was a young father with a little girl and another on the way. I was in business as a cabinetmaker and I had a mortgage to pay. I didn't have much time for anything – even sleep had become a genuine luxury.
I was so passionate about climbing and, even though I didn't have much free time, I was always obsessed with getting stronger. A couple decades on rock had taught me a lot about myself and what was possible.
Being a cabinetmaker for over 30 years, designing and crafting with wood had become second nature. It was natural to me to try to make various wooden holds and create training tools from wood.
I had a small bouldering wall under the house and I began making my own holds at every opportunity. It was an interesting creative process and I began to think differently about training. I started carving new shapes that would target my weaknesses and help me reach my limit. Best of all, I realised that timber felt much better on my skin compared to plastic.
I like to think I am a boundless, free thinking personality. In climbing I am mostly driven to find new routes and untouched rock. I still love to climb in established areas, but new sending lines give me a pretty cool and satisfying feeling.
I suppose I'm the same in my approach to wood work. I wanted to make something new and interesting – not copy the other gear on the market. I wanted to make tools that were unique in design, skin friendly and super practical for all climbers of all levels.
I'm a perfectionist, obsessed with quality, so it took a long time before my first products were ready. In 2011, I launched "Awesome Woodys" and began selling my gear to local, Australian climbers. While a lot has developed and grown, I'm still proudly crafting away in my small Australian workshop. The new site is a way of reaching out to climbers around the world and to share the tools I've made. My range will keep growing and evolving, the same way it always has.
Through my products I hope and wish to give Sending Power To The People.
Ross Ferguson. Founder.